Cruel Youth

Cruel Youth – “Mr. Watson” [Official Video]

Teddy Sinclair (fka Natalia Kills) – one of the co-writers behind Rihanna’s single “Kiss It Better” and Madonna’s “Holy Water” – recently announced a new collaborative project entitled Cruel Youth, and yesterday, the all-girl trio released a mesmerizing video for their first single, “Mr. Watson.” The gorgeous track, which Sinclair has described as a “narcotic lullaby“, received a dream-like video filmed on the iconic Coney Island boardwalk, with Sinclair riding the highs and lows of both a roller coaster ride and the euphoria of Oxy.

We’re madly in love with this song. The hypnotic arrangement, lyrics and Sinclair’s weary vocals strike all the right (and wrong) emotional chords—it gets under our skin!

Check it out.

BONUS: Oh, not emotional enough for ya? then listen to DJ\Producer BKAYE’s sweeping remix of the track below.