Brooklyn-based Friends have unveil the video for their new single, Mind Control!
Shot by Hiro Murai (St. Vincent, Scissor Sisters, Usher), the clip combines band performance, action footage, and special effects, in a rhythmic montage cut to the Paul Epworth mixed track.
The band pay reverent homage to dystopian Sci-Fi films from the ‘80s (‘They Live,’ ‘Brainstorm,’ ‘Scanners’). But the members take themselves less seriously in various roles in an apparently sinister brainwashing plot, evocative of the song’s over-the-top lyrical message “Hold holy only what you want/Mind control everywhere/Is trying to keep your brain washed”
Mind Control is taken from Friends’ debut album Manifest!, out June 4th.